Tuesday, February 12, 2008

the introduction

Hi! I've heard that having a blog is a fun idea and good way to communicate ideas, share thoughts, and simply a pleasant thing to do. I figured I should give it a try, so here I am :)

First of all, let me introduce myself and our company. Our company (a very small one) is 1+1=ONE which is a clothing line for dogs. Our clothes are meant to be comfortable, but cute, hip, and completely adorable because we absolutely ADORE dogs!! When I say "we" I am referring to the three of us who make up the company:
*Leo: that is me! I am the co-owner and fashion designer for 1+1=ONE My job is to take care of EVERYTHING and make sure work gets done and accomplished in an orderly manner. Allow me to list a few of the things I do: I design the line, make patterns, sew up samples, find fit-models to try samples on in each size (XS-L), perfect the patterns, sew up corrected garments, run our online shop (designsbyone.etsy.com), take pictures for the website and update our listings, return e-mails, and the list goes on... Most importantly, I am the owner and guardian of our precious model, Velma.
*Velma: Like I said before, Velma is my fur-baby and top model for 1+1=ONE. She is a chihuahua/ dachsund mix and positively the cutest thing I've seen in my life! She came into my life while my business partner and I were studying fashion design at FIDM and became the inspiration for this clothing line. She always seemed to be cold and on one occassion, I was sewing up a homework assignment for my sewing class late at night in my chilly bedroom. Meanwhile, Velma was sitting next to me (she never leaves my side) shivering from the cold. Suddenly, I had an epiphany! With one of my scraps of fabric, I quickly whipped up a hoodie for her. It wasn't perfect, of course, but hey, it was my first attempt at dog clothing. However, to my surprise, she loved it! I held it up and her tail immediately started wagging and her eyes seemed to twinkle with excitement. She knew she looked good in it once it was on! and most importantly, she stopped shivering. Since then, her clothes have gotten better-made, more detailed, and, if I do say so myself, perfectly tailored to her :) She has a larger wardrobe than I do and gets extremely excited when she knows it's time to dress up. Check out our star's profile at http://www.dogster.com/dogs/671873
*Heera: Heera is my friend and business partner who helps me run our business. She is also a co-owner and fashion designer for the line and her duties are pretty similar to mine. She goes over the designs with me and helps me improve them. She helps me make patterns, sew up garments and shop for fabric and other supplies we may need. She also takes care of some of the promotion of our business and is a delight to work with. She is nice and helpful and very cooperative with me. So far, I must say we make a lovely team.

In the future, we plan to expand into clothing for people as well, I mean, how cute would it be to have matching outfits for pets and pet-parents?! ADORABLE!! In the meantime, we are starting small until we get the hang of how to run a business. Until then, wish us luck! We will keep you updated with the progress of our business and lives in general, Talk to you soon :)


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